Jim Gurieff

Jim Gurieff is an accomplished professional with extensive experience in the automotive and technology sectors, currently serving as General Manager for Digital Innovation & Strategy at GPC Asia Pacific. Jim has a proven track record as a data specialist, leveraging expertise from founding PARts to enhance data strategies within the global automotive market. As Principal at Emotiv Control, Jim provides advisory and strategic support focusing on automotive data systems and product development. Previous roles include founding Enform Networks, where Jim facilitated digital transformation for automotive businesses, and serving as Marketing Director at Redranger and Co-founder at Whiteline Automotive, both of which significantly advanced performance suspension solutions in the market. Jim began a career in sales and marketing at Kelray Pty Ltd, further solidifying a strong foundation in business development and market strategies.