Dana Lorena Hernández Galindo

Marketing Director at GPS Trackit

Dana Lorena Hernández Galindo has a diverse work experience in marketing and accounts management. Dana Lorena most recently worked at GPS Trackit as a Marketing Director, overseeing various marketing roles and responsibilities such as planning and optimizing demand generation campaigns, audience targeting, data analysis, and collaboration with sales teams. Prior to that, they worked as a Marketing Specialist at TSO Mobile, where they developed and implemented marketing strategies and communication for GPS Trackit in Latin America and the United States. Dana Lorena also worked as a Leader of Marketing at Grupo BIT S.A, where they executed the company's marketing plan and focused on generating value for customers through content marketing and lead generation. Dana also has experience in agency work, serving as a Jefe de Cuentas at CAT Group Marketing, responsible for project management and quality assurance. Dana Lorena began their career as an Asistente de Mercadeo at América de Cali, where they were involved in sponsorship proposals, advertising campaigns, and event organization. Dana started their career as an Asistente de Cuentas at Ogilvy & Mather, where they conducted consumer research and assisted in client management.

Dana Lorena Hernández Galindo pursued a Master's degree in Marketing from Pontificia Universidad Javeriana Cali, completing their studies from 2018 to 2019. Prior to that, they obtained a Bachelor's degree in Publicista from Universidad Autónoma de Occidente from 2007 to 2012. No specific field of study is mentioned for their Bachelor's degree.

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Timeline

  • Marketing Director

    August, 2023 - present

  • Marketing Manager

    May, 2022

  • Demand Generation Manager

    December, 2020

  • Marketing Specialist TSO Mobile

    July, 2019