Juan Manuel Castaño

Juan Manuel Castaño currently serves as Life Cycle Marketing Lead at GPS Trackit since September 2021, previously holding the role of Marketing Specialist. Prior experience includes working as a Digital Consultant at Fecundar - Human Reproduction Center, where strategic digital marketing decisions were evaluated. Juan Manuel also functioned as Strategy & Business Development Manager at CAR MII - Smart Mobility, contributing to various startup processes and co-creating the "Cali Conecta" app aimed at enhancing citizen services. As Digital Marketing & Strategy Lead, outstanding performance included a notable increase in user acquisition through digital inbound campaigns. Earlier roles encompass Marketing Coordinator Sr. at Andina Motors CJD, managing multiple automotive brands, and Market Access Assistant at Bristol-Myers Squibb, where involvement in the pricing process of the Opdivo medication was pivotal. Juan Manuel holds a Master's degree in Digital Marketing from EUDE Business School and a Bachelor's degree in Business Administration from Universidad ICESI.