Melinder Virk is an accomplished marketing and sales leader with extensive experience in driving revenue growth and strategic development across various industries. Currently serving as Country Head for GrabAds in Malaysia since March 2024, Melinder oversees market strategy, commercial execution, and team leadership. Prior to this role, Melinder held the position of VP of Marketing Solutions at Lazada Malaysia, achieving over 80% year-on-year revenue growth. Additional experience includes leading sales and brand integration at iflix, business development at Livescape Group, regional sales leadership at Zee Entertainment Enterprises Limited, and significant roles at Astro and Astro Radio, focusing on advertiser portfolios and media sales strategy. Melinder's educational background includes attendance at Sekolah Menengah Kebangsaan Raja Perempuan, Ipoh.
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