Sofia Muid is a seasoned professional in workforce management and business analytics, currently serving as Senior Manager of Regional Workforce and Business Analytics at Grab since November 2020. Prior to this role, Sofia held positions including Staffing Optimization Specialist at Facebook and Regional Workforce Manager at Grab. Sofia's extensive background in workforce management includes notable roles at DBS Bank as Assistant Vice President and at Maxis Communications Bhd, where responsibilities included generating forecasts for scheduling based on historical data. Additional experience includes leadership roles at Scicom (MSC) Bhd, VADS Berhad, and Citi. Sofia holds a degree from Universiti Putra Malaysia.
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