Tien Ming Lim

Tien Ming Lim is a seasoned professional in payments, loyalty, and partnerships, currently serving as the Head of Payments, Loyalty, Insurance & Partnerships at Grab since December 2017. Lim has a proven track record in growing the GrabPay Merchant and GrabRewards businesses in Malaysia by developing strategic initiatives and leading cross-functional teams. Prior roles include pivotal positions at TuneTalk Sdn Bhd and AirAsia BIG Loyalty Programme, where Lim specialized in business intelligence, sales strategies, marketing, and partner management. With extensive experience in driving business growth and managing significant partnerships across various industries, Lim also possesses a Bachelor of Communication degree in Advertising from University Tunku Abdul Rahman.