Aasiya Jaffer Chanrai

Aasiya Jaffer Chanrai is an accomplished marketing professional with extensive experience in brand management and marketing strategy across various sectors. Currently serving as Global Senior Brand Manager at Graff since May 2023, Aasiya previously co-founded Bump to Box from May 2017 to May 2023. Additional experience includes a role as Marketing Consultant with The Consultancy Collective, Global Senior Marketing Manager at Stella McCartney, and Marketing and Communications Manager at Burberry. Aasiya has demonstrated expertise in regional marketing strategies for diverse markets, notably during tenure at Burberry, where responsibilities encompassed North and Eastern Europe. Early career roles included positions at the Institute of Practitioners in Advertising, MTV Networks, and MyJam Communications. Aasiya holds a BA (Hons) in Industrial Economics from Nottingham University Business School.