Josi Smart

Josi Smart has extensive experience in PR and communications, with a focus on luxury brands. Josi is currently serving as the Global Head of PR at Graff since October 2022. Prior to this, they worked at Tiffany & Co. as the PR & Communications EMEA, overseeing the function across 25 markets. From 2014 to 2017, Josi held various roles at Mission, including Campaign Planning Director and Campaign Director, where they managed accounts such as Tiffany & Co., J. Crew, and Victoria's Secret. Before that, they served as the PR & Communications Director at Boticca.com Limited. Josi began their career at Push PR Ltd as an Account Manager.

Josi Smart attended the University for the Creative Arts from 2002 to 2006, earning a BA Hons degree in Fashion Journalism.