Svetlana Gurdina

Svetlana Gurdina has a strong background in marketing and digital strategy. Svetlana currently holds the position of Chief Marketing Officer (CMO) at Graip.AI, where they are responsible for revolutionizing document management and processing for businesses. Prior to this role, they also served as CMO at CLARITY, a company that focuses on providing clarity in various areas.

Before their current positions, Gurdina worked as the Digital Strategy Director at DYNINNO Group from September 2021 to March 2023. In this role, they were in charge of developing and implementing digital strategies for the company.

Gurdina's previous experience includes serving as CMO at Dyninno Fintech from October 2015 to September 2021. Svetlana managed the marketing team and was responsible for sales, web presence, brand image, client experience, and retention. During their tenure, they successfully implemented lead generation strategies on several EU markets and managed large budgets.

Prior to Dyninno Fintech, Gurdina worked as a Marketing Project Manager at DYNINNO Group from November 2013 to October 2015, where they focused on digital marketing for the travel industry. Svetlana was responsible for managing budgets, developing marketing strategies, and executing various marketing channels.

Before joining DYNINNO Group, Gurdina held the role of General Manager at Premium PC Ltd. from February 2007 to July 2010. Svetlana also worked as a Product Marketing Manager at SMS Computers from April 2004 to February 2007. In these roles, they handled marketing strategic planning and execution, managed advertising budgets, and achieved significant sales and revenue growth for both companies.

Gurdina's career began at RenessanceS, where they worked as a Manager from April 2002 to April 2004. Svetlana primarily focused on project development and management, particularly in relation to social projects funded by the European Union.

Throughout their career, Gurdina has consistently achieved impressive results, such as significant sales growth, revenue growth, and improved ROI. Svetlana is highly experienced in various areas of marketing, including affiliate marketing, SEO, SEM, Adwords, mobile advertising, online advertising, and direct response marketing.

Svetlana Gurdina has a diverse education history that includes both formal degrees and additional certifications. In 2000-2006, they attended the Saint Petersburg Institute of International Economic Relations, Economics and Law, where they obtained a Master's Degree (Hons) in International Management.

In recent years, Svetlana has been actively pursuing online education. From 2021 to 2022, they completed a Certificate of specialization in Leadership and Management from Harvard Business School Online. Prior to that, in 2022, they obtained a CORe Credential of Readiness from Harvard Business School Online.

Svetlana has also obtained several additional certifications. These include: Negotiation Mastery (obtained in July 2022) and Strategy Execution (obtained in April 2022) from Harvard Business School Online, Strategic Management (obtained in November 2021) from Wharton Online, Leadership Principles (obtained in October 2021) from Harvard Business School Online, Justice (obtained in August 2021) from HarvardX, Marketing Channel Benefits (obtained in May 2021) from Coursera, Private Aircraft Pilot (obtained in April 2019) from The International Civil Aviation Organization, and Google Analytics (Advanced) (obtained in March 2017) from Google.

Overall, Svetlana Gurdina has a strong educational background with a Master's Degree in International Management and various certifications in areas such as leadership, negotiation, strategic management, and marketing.