Samiha Akhter is an experienced digital UX expert currently serving at Banglalink since June 2018, holding multiple roles including Customer Journey and Experience Manager and Senior Executive. Prior experience includes a position as Specialist in Product Management at Robi Axiata Limited, and a contributing writer for The Financial Express BD where Samiha expressed insights on social and IT issues. Samiha also has a strong background in business development, having worked with TigerIT Bangladesh Ltd. and DataSoft Systems, and has held various positions focused on coordination and training in public speaking and debating at AFS BD and AIUB. Educational achievements include a Master’s degree in Computer Science from BRAC University and a Bachelor's degree in the same field from American International University-Bangladesh.