Cristina Pires

Senior Performance Media Analyst at Granado Pharmácias | Perfumaria Phebo

Cristina Pires is a skilled Performance Media Analyst currently optimizing and managing paid media campaigns at Granado Pharmácias | Perfumaria Phebo since July 2023. Previously, Cristina contributed to the media strategy for D2C E-commerce at Nestlé Health Science, with a focus on data analysis and campaign optimization. At iFood, responsibilities included CRM and Performance Media for lead generation, and participation in strategic planning as a Growth Marketing Analyst. Cristina’s earlier experience at Juçaí involved developing brand strategies and executing 360º communication plans. Cristina holds an MBA in Digital Business from USP/Esalq and a Bachelor's degree in International Relations from Pontifícia Universidade Católica do Rio de Janeiro.

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Rio de Janeiro, Brazil

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Granado Pharmácias | Perfumaria Phebo

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Granado soon won over distinguished clients such as D. Pedro II. Delighted with the quality and efficiency of the products, the emperor awarded the pharmacy with the title of Official Pharmacy of the Brazilian Imperial Family. This deep knowledge about the properties of medicinal plant extracts and oils is, until today, the basis for thedevelopment of new products. With more than 80 concept stores and distribution in select points of sale,