Mike Lanzi

Mike Lanzi has a diverse work experience in various marketing and consulting roles. Mike'smost recent position is as the Head of New Business at Cronin, where they are responsible for driving agency growth and establishing business development strategies. Prior to this, they worked as a Marketing Consultant and Independent Expert at Graphite and Veritux, respectively. In these roles, they helped clients scale hybrid teams and provided guidance in various fields. Mike also has experience as a Marketing Consultant at BrandActive, where they delivered expertise on rebrand implementation. Earlier in their career, Lanzi held a Director position at KPMG US, leading teams to maximize marketing investments. Mike also worked as a Marketing Consultant at Flock Associates Ltd, collaborating with large-scale organizations on marketing transformation. Additionally, Lanzi has worked at sparks & honey as a Client Partner, contributing to brand positioning and cultural intelligence. Mike has also held senior roles at Arnold Worldwide, where they built and managed business units for global communications. Earlier in their career, Lanzi served as a Managing Director at StrawberryFrog and SVP at Omnicom Group, where they focused on business development and managing operations for major clients.

Mike Lanzi attended New York University, where they pursued a Bachelor of Science degree in Marketing.