Sasha Serafimovski

Founder at Grass & Co.

Sasha Serafimovski has a diverse and extensive work experience spanning several industries. Sasha is currently serving as the Principal CFO at Switch-EV since March 2021. Prior to this, they founded Grass & Co in October 2018 and PlaceMakers.co in October 2016. From December 2009 to October 2012, they served as the COO at MillionBrains, a social network for innovation services. Before that, they worked as a CFO at Press2 from January 2006 to October 2008, where they raised significant funding and grew the company to over 250 staff members. Sasha also worked as a Principal at Vivat Ventures from March 2003 to December 2005, focusing on early-stage advisory. Sasha started their career at KPMG, where they served as a Director from January 2001 to January 2002, managing teams and spearheading the establishment of a new business unit. Prior to KPMG, Sasha founded and directed FILMWORLD Ltd, an award-winning film portal funded by angel investors. Sasha started their career in finance at Deutsche Bank, where they worked from January 1996 to January 1998 as a Director - Equity Research, heading up the European banks team. Sasha also worked at Merrill Lynch as the co-head of the banks team from January 1992 to January 1996, during which they authored influential reports on the impact of the internet on global banking.

Sasha Serafimovski completed their BA degree in Economics from Ecole des Affaires de Paris - European School of Management from 1984 to 1987. There is no information available about their start and end year or degree name from Copenhagen School of Management, but their field of study was Finance, General.

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London, United Kingdom

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Grass & Co.

Welcome to Grass & Co. We're growing the No. 1 premium CBD & wellness brand in the UK. Our award-winning CBD, botanical and vitamin-packed blends have been specially created to relax your mind and soothe your body. For a better night and day.Quality and integrity are at the heart of everything we make and do. Grass & Co.combine the highest quality and best-tasting CBD with complementary botanicals and vitamin-packed blends that deliver health benefits* to produce our signature ranges of CALM, EASE & REST. We can't wait for you to try them.


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