Gravitas Co
Kirsten Bryden is a highly experienced professional in the field of data and analytics. Currently, Kirsten holds the position of Data and Analytics Lead at Gravitas Co, where Kirsten works closely with clients to drive transformational change using data to enhance growth and customer personalization. Prior to this role, Kirsten has held various leadership positions in companies such as Volt Bank, Westpac, and St.George Bank, where Kirsten has demonstrated a strong track record in developing data-driven capabilities and leading successful marketing analytics strategies. Kirsten holds a degree in Computer Science from the University of Technology Sydney.
Gravitas Co
Gravitas specialises in Customer Value Management. Our unique approach transforms the way you use your customer data to unlock incremental value for a faster, more profitable return. By embedding our pre-built Accelerator™ applications and expert skills we can halve the time it typically takes to achieve richer data insights to drive personalisation at scale, incremental customer growth and a better value return. We deliver an unequalled end-to-end solution in value-based customer engagement, service and loyalty. Our approach is customised to meet financial goals, budgets and timelines. Strategic + In The Trenches: We span insights to execution and partner with you to achieve tangible results. Actionable Insights + Proven Playbooks: We leverage many years of hands-on experience to provide compelling customer insights, customised playbooks and detailed roadmaps. Data Science + Market Knowhow: Our expert data scientists and analysts are hands-on, accelerating insights into action. Results driven + Accountable: We are committed to and fully accountable for delivering tangible results to your bottom line. If you want to derive more value from your data – through improved targeting and personalisation, right-sizing of loyalty customer rewards, or monetising your data – then talk to us today. We promise you it will be time well-spent.