Gravito Ltd
Jouni Weckman has a diverse work experience spanning over several companies and roles. Starting in 1995, they worked as a private entrepreneur at Animania Oy, A4 Graphics Oy, and Kuvakone Oy until 2000. Jouni then moved on to Saraxa Media, where they served as an Executive Producer, leading graphical design and production teams while also spearheading interactive television concepts and onsite integration projects in Finland and South Korea.
In 2001, Weckman joined MTV Oy as a Product Development Manager, overseeing the digitalization of TV broadcasting and the launch of Pay TV in Finland. Jouni continued to work in various roles at MTV Oy until 2009, including serving as the Managing Director of moreTV Nordic from 2006 to 2009.
From 2008 to 2016, Weckman held multiple positions at MTV Oy, including Product Manager, Product Group Manager, and eventually Head of Media Solutions. During their time there, they were responsible for operations, business management, and leading the media solutions team.
In 2018, Weckman joined GP Game Production as the VP of Sales and Marketing, contributing to the company's sales and marketing strategies. Jouni then became a Board Member at Enterpay in 2021, where they played a key role in decision-making and advisory functions.
Currently, Weckman is working as the CMO at Gravito Ltd, a position they assumed in August 2022. In this role, they are responsible for developing and implementing marketing strategies to drive the company's growth and success.
Jouni Weckman completed the IDM Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing in 2013-2014. Prior to that, they also attained the IDM Professional Diploma in Digital Marketing from the same institute during 2010-2011. Additionally, Jouni Weckman attended Teknillinen korkeakoulu-Tekniska högskolan from 1991-2001, although it is unclear what degree or field of study they pursued during that time.
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Gravito Ltd
Gravito Ltd is a Helsinki based Finnish start-up with well-seasoned digital business professionals who have gained their expertise along the construction of world’s largest digital marketing and analytics systems. The team consist of martech and media enthusiasts who get their kicks from developing state-of-the-art solutions.The world has entereda privacy-first era of marketing. The ability to target the right consumer, at the right time, in the right location, on the right channel, with the right message – is now even harder, because transparent consumer consent must be sought, across all touchpoints. As third-party, cross-website cookie tracking is being phased out, it will be even harder for marketers to ‘know’ or target online consumers. First party data will become crucial for all businesses.Gravito is a real-time consumer profile which manages the consumer identity, consents and preferences from one solution. It can combine the various different profiles into one, and provide all the necessary consumer data and segments that the marketing requires from one single profile. The solution has been built bottom-up which means that the consents are an integral part of the solution.