Gravito Ltd
Olli Riekkinen has a diverse work experience spanning over three decades. Olli is currently the CEO and co-founder of Millisecond Oy, a company specializing in data analytics solutions for business-critical equipment. With a team of five professionals, they focus on harmonizing massive volumes of data from various vendors and system types.
In 2018, Riekkinen co-founded Gravito Ltd, a platform and service that allows the collection and merging of personal data from digital touchpoints securely. Olli emphasizes end-user control over consenting companies to use their data.
Prior to their entrepreneurial ventures, Riekkinen worked at Microsoft as a Senior Business Program Manager in the Consumer Data & Analytics team. Olli focused on new development activities, business concept development, and the integration of legacy Nokia consumer email marketing and data systems with Microsoft systems.
Riekkinen's extensive experience with Nokia includes roles such as Senior Capability Manager, Senior Manager for Business Concepting and Capability Development, and Senior Business Concept Development Manager. Olli contributed to the management and renewal of marketing consumer profiling capabilities and direct marketing platforms. Additionally, they led teams in developing consumer profile management capabilities for care support centers and music services.
Before joining Nokia, Riekkinen worked as a National Account Manager for Nokia Sales Troups, where they were responsible for selling network infrastructure and managing accounts. Olli also worked at Tecnomen System Solutions as a Sales and Marketing Manager and at Kuopion Neuvos-Ohjelmistot Oy as a Sales and Marketing Manager, where they focused on software system sales, marketing, and business concept development.
Throughout their career, Riekkinen has demonstrated expertise in IT integrations, big data analytics, marketing, business concept development, and sales.
Olli Riekkinen has a diverse education history. Olli first attended High School at Kallaveden Lukio in Kuopio from 1978 to 1981, where they obtained The Finnish Matriculation Examination. Following this, from 1984 to 1986, they attended Kuopion Kauppaoppilaitos, earning a Vocational Qualification in Business and Administration.
Later on, in 1996 and 1997, Olli attended Markkinointi-instituutti and completed the Dip EMC (European Marketing Confederation) program in International Marketing.
In addition to their formal education, Olli has obtained certifications in various fields. In 1985, they became a Lieutenant (Reserve) from the Finnish Defence Forces. Olli also holds a Scrum Product Owner certification from the Scrum Alliance. Additionally, Olli has a Scuba Diving certification from PADI, although the exact year of obtaining these certifications is not provided.
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Gravito Ltd
Gravito Ltd is a Helsinki based Finnish start-up with well-seasoned digital business professionals who have gained their expertise along the construction of world’s largest digital marketing and analytics systems. The team consist of martech and media enthusiasts who get their kicks from developing state-of-the-art solutions.The world has entereda privacy-first era of marketing. The ability to target the right consumer, at the right time, in the right location, on the right channel, with the right message – is now even harder, because transparent consumer consent must be sought, across all touchpoints. As third-party, cross-website cookie tracking is being phased out, it will be even harder for marketers to ‘know’ or target online consumers. First party data will become crucial for all businesses.Gravito is a real-time consumer profile which manages the consumer identity, consents and preferences from one solution. It can combine the various different profiles into one, and provide all the necessary consumer data and segments that the marketing requires from one single profile. The solution has been built bottom-up which means that the consents are an integral part of the solution.