Ashley Ford

Ashley Ford is the VP of Digital Strategy & Growth Marketing at Great Place To Work. Prior to this, they were the Senior Director of Marketing at Get Smart Content, and before that, they were the Senior Marketing Manager at Revinate. Ashley got their start in online marketing at Joie de Vivre Hospitality. Throughout their career, Ashley has been focused on helping companies create the relevant content experiences that their buyers expect. Using behavioral, demographic, and firmographic data, they create personalized web experiences for both anonymous and known website visitors by allowing marketers to read a website visitor’s digital body language and serve relevant content based on the person’s stage in the buying journey. Ashley has leveraged integrations with platforms such as Eloqua, BlueKai, Demandbase, LinkedIn, and Marketo to create highly-targeted segments based on the data sets that are most valuable to their business. Ashley has also worked with industry-leading organizations such as HP, Cetera, Rockwell Automation, Cummins, Siemens, and IronMountain to ensure that their top prospects and clients see the right message and the right time.

Ashley Ford has a Bachelor of Science in Business Administration with a marketing and database management concentration from California State University, Monterey Bay.

Ashley Ford reports to Michael C. Bush, CEO. Ashley Ford works with Todd Garrison - VP, Information Technology, Paul Wolcott - President, and Kim Peters - EVP, Global Recognition, Research & Strategic Partnerships.