Liz Baker

Liz Baker serves as CEO of Greater Good Charities, a national non-profit that works to amplify the good in the world to improve the well-being of people, pets, and the planet. Since joining Greater Good Charities in 2012, Liz has set the strategy for the organization and overseen the implementation of more than a dozen innovative programs that impact the lives of countless people and pets while leading the way for powerful compassion filled change.

These programs have resulted in everything from leading dozens of global biodiversity expeditions, to providing hundreds of scholarships to girls across the globe, flying thousands of at-risk pets to safety to renovating pet and domestic violence shelters, and responding to catastrophic natural disasters including $28 million in support during the coronavirus pandemic.

Under Liz’s leadership, Greater Good Charities has received an overall 100/100 score from Charity Navigator in the areas of finance & accountability, leadership & adaptability, and culture & community, with a top four-star rating exemplifying success. Greater Good Charities also achieved a Platinum Rating for transparency through GuideStar. To date, Greater Good Charities has given more than $400 million in impact, including cash grants, in-kind supplies, and programmatic support, to over 5,000 charitable partners in 121 countries since 2007.

In Liz’s previous role as Executive Director of the Petfinder Foundation, she worked to distribute grants to adoption partners across the U.S. Liz has also worked for Petfinder as Vice President of Partner Relations, at Family Education Network as Vice President of Digital Sales and Marketing, and at MeetingMakers.com as Vice President of Operations.

Liz lives in Tucson, Ariz. with her youngest daughter, an adopted pit bull and two adopted cats. Her oldest daughter goes to college in London.