Archie Smart

Archie has counseled political campaigns, global corporations, NGOs, and trade associations to use technology to solve modern communications challenges. A veteran of Madison Avenue, political campaigns, and tech startups, Archie builds offensive and defensive narrative strategies to enhance reputations and influence audiences using data, analytics, and advertising technologies.

Before founding DKR Insights, Smart was an Executive Vice President at MSL / Publicis Groupe, where he was responsible for managing global client engagements. He led integrated marketing and rapid response communications campaigns for clients in the healthcare, consumer packaged goods, and defense sectors.