Jessie B.

Jessie B. is a seasoned marketing professional with extensive experience in social media strategy and management across various organizations. Currently serving as a Senior Advisor for Social Media at Greater Western Water since November 2022, Jessie oversees the strategic planning and management of multiple social media channels. Previously, as the Head of Marketing at Boobie Brands Pty Ltd, Jessie achieved significant marketing outcomes, including a 121% increase in social media ROAS and successful implementation of automation strategies. Jessie has held multiple roles at Victoria University from 2012 to 2020, contributing to the establishment of a robust online presence. Earlier career experiences include positions at Telstra, Sensis, and Bauer Media Group, focusing on digital marketing and content production. Educational credentials include a Bachelor of Arts in Professional Writing & Editing from Deakin University and certifications in content marketing and social media applications.