Tyler McCune

Partnership Activations Fulfillment Coordinator at Green Bay Packers

Tyler McCune is the current Partnership Services Fulfillment Coordinator for the Green Bay Packers. Prior to this, Tyler worked as an Account Manager for Partner Services at The IRONMAN Group from February 2018 to August 2021. In this role, Tyler was responsible for fulfillment of all contractual elements including on-course activation signage and branding, broadcast commitments, hospitality, and promotions for $5,000,000 of corporate partnerships. This also included creation of summary kits for end of year corporate partner proof of performance renewal proposal, as well as coordination of in-store display marketing materials for licensing partners of IRONMAN to ensure that all advertising materials adhere to brand standards.

In addition to the above responsibilities, Tyler also oversaw and participated in the negotiation in assigned corporate partnership renewal accounts, managed and confirmed 100% delivery of contractual obligations, and was responsible for strategic planning on ways to increase efficiency of the execution associated with all activation and renewal-related initiatives. As liaison with internal Broadcast, Event Activation, Graphic Design, and Marketing departments, Tyler facilitated the planning process, ensured timely communication of marketing initiatives and enhanced partner-marketing opportunities.

Assisting the VP Corporate Partnerships with the design and creation of all corporate partner sales & activation collateral pieces, and point of sale materials for retail programs was another one of Tyler's duties. Tyler also developed, implemented and managed an internal and external customer satisfaction measurement tool to increase renewal rates. Maintaining and updating departmental timeline, tracking key

Tyler McCune has a Bachelor of Science in Marketing from Indiana University-Purdue University at Fort Wayne and an Associate of Science in Fire Science/Fire-fighting from Vincennes University.

Some of their coworkers include Matthew Ward - Partnership Services Coordinator, Milwaukee Office, Shea Greil - Senior Partnership Services Coordinator, and Krista Bye-Nagel - Partnership Services Coordinator. Their manager is Sara Short, Assistant Director, Partnership Services.

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