Maria Genovesi

Maria Genovesi has a diverse work experience spanning over several decades. Maria is currently working as a Strategic Regional Business Development at the Green Business Bureau, where they focus on developing the company's business in New York.

Prior to their current role, Maria worked at Sustainable Westchester, Inc. as the Director of Marketing, Communication & Outreach, where they were responsible for developing branding and marketing strategies and implementing them to support sustainability programs.

Maria has also worked as a Branding Marketing Specialist in the start-up/entrepreneur industry. In this role, they contributed to various projects, such as developing audience personas and sales platforms for Farm Star Living, providing strategic business recommendations for Art Smart, and conducting consumer research for Hello Career Guru.

Before their involvement in the start-up industry, Maria held the position of Head of Sales Marketing at Bonneville Communications.

Maria also has experience in multicultural integrated marketing, having served as a Multicultural Integrated Marketing Specialist at Latina Media Ventures/Meredith Hispanic Media. In this role, Maria drove revenue growth, led the RFP & RFO process, and developed partnership relationships with Hispanic broadcast.

Earlier in their career, Maria worked at MCG Communications, Ltd as Principal/Owner, where they served as a strategic partner, managed client relationships, and developed marketing plans for various clients.

Maria also worked at Hearst Magazines and Condé Nast International, where they held marketing roles at Victoria Magazine and Vogue Magazine respectively.

Finally, Maria started their career at Interpublic Group (IPG), where they served as a VP Associate Media Director. In this role, they directed media planning, managed large accounts/clients, and led teams of media professionals. Maria also played a significant role in IBM Sports Marketing initiatives and contributed to the agency's new business wins.

Overall, Maria Genovesi has a wealth of experience in business development, marketing, branding, and communication across various industries and has consistently delivered results throughout their career.

Maria Genovesi has a BA degree in Marketing and Communications from Brooklyn College.