Daniella Raffo

Daniella Raffo is an experienced marketing professional with a robust background in high-level management across various industries. Currently serving as the Gerente de Marketing at Puig since November 2016, Daniella oversees marketing strategies for fragrance brands in both the semi-selective and mass segments. Concurrently, Daniella holds the position of Gerente de Proyectos e Innovación at Coca-Cola Andina since December 2015, focusing on project evaluation and innovation in commercial and sustainability areas. Additionally, Daniella has been Gerente Comercial for both Marcas Propias y Controladas and Productos Naturales en Farmacias Cruz Verde since May 2010, leading commercial strategies for proprietary brands. Prior experience includes serving as Directora Marketing at L'Oréal from October 1996 to December 2006, managing the Maybelline and Garnier brands with significant financial outcomes. Daniella holds a degree in Ingeniero Comercial with a focus on Marketing from Universidad Adolfo Ibáñez.