Louisa Du Toit

Content Strategist at Green Park Content

Louisa Du Toit has a diverse work experience history. Louisa started their career in 2008 at Discovery Limited as a Marketing Consultant, where they held various roles and responsibilities. During their time at Discovery, they oversaw the leasing, building completion, and rollout of Discovery Stores nationwide from 2015 to 2017. In 2014, they worked as a project coordinator for Discovery Magazine, managing editorial brainstorming, article and design sign-off, and print process and distribution to over 1 million members.

In 2017, Louisa joined Content Candy as a Project Manager, where they were responsible for project management, production management, and traffic control for the team. Louisa also led inbound marketing efforts for both Content Candy and HubSpot clients.

From 2018 to 2020, Louisa worked as the Owner and Director at Maidenand.

In 2020, they joined Spitfire Inbound as a Senior Inbound Marketing Strategist. In this role, they provided strategic advice and managed inbound marketing projects. In 2021, they transitioned to the role of Inbound Strategic Advisor / RevOps Manager, where they continued to contribute to the company's inbound strategy.

Most recently, in 2021, Louisa worked at DXG Consultancy as a RevOps Manager, overseeing revenue operations.

Currently, they are employed at Greenpark as a Content Strategist.

Louisa Du Toit's education history begins in 2004 when they enrolled at the North-West University / Noordwes-Universiteit. Louisa pursued a Bachelor of Arts degree in Communication Studies and completed it in 2006. In 2007, they returned to the same university to pursue an Honors degree in Corporate Communication and New Media, which they completed in the same year. In 2012, Louisa attended Vega School, where they earned a Diploma in Integrated and Applied Branding.

In addition to their formal education, Louisa has obtained several certifications. In 2020, they earned certifications in Growth-Driven Design, Social Media, Content Marketing, and Inbound Sales through HubSpot. In 2021, they added certifications in Marketing Hub Implementation, Service Hub, Platform Consulting, HubSpot Sales Software, HubSpot Marketing Software, Delivering Client Success, and Client Management. In 2022, Louisa obtained certifications in Email Marketing, Inbound, Solutions Partner, and Contextual Marketing from HubSpot. Louisa also completed the HubSpot CMS for Marketers certification in May 2022.

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