Missy Schaaphok

Missy Schaaphok is Taco Bell’s Director of Global Nutrition & Sustainability. She is a 15+ year seasoned professional within the food industry and champions options that provide unexpected good, one taco at a time. Missy has always had a passion for food and nutrition and its impact on the environment, and sits at the intersection of those worlds in her role leading nutrition and sustainability efforts at Taco Bell. She plays a big role in how Taco Bell creates food that is fun, innovative and craveable; food you want to eat again; and food that fits customers’ evolving lifestyles. Missy led the development of the Power Menu, a menu featuring high-protein bowls and burritos under 500 calories, designed to fill you up without weighing you down. She also brought customers a vegetarian menu certified by the American Vegetarian Association – the first of its kind in the QSR industry. Over the years, she has served as the driving force behind Taco Bell’s commitment to simplify ingredients, reduce sodium across the menu and all animal welfare and antimicrobial stewardship initiatives. Most recently, she led the global efforts to leave a lighter footprint, announcing Taco Bell’s Global Packaging and Recycling commitment. Because of her hard work, she was named an American Food Hero by EatingWell Magazine in 2020. Her favorite menu hack is ordering the Bean Burrito online, removing onions, adding tomatoes, selecting ‘get it grilled’ and smothering it in Diablo Sauce.