Craig Atkinson

Founder at Green Riders

Craig Atkinson is an innovative entrepreneur with a strong background in founding and managing successful ventures in various industries. As the founder of Green Riders since March 2022, Craig aims to transform the last-mile delivery sector in South Africa, focusing on empowering and fairly compensating delivery riders. Previously, Craig founded Rhythm Junkies Music School in 2008, an acclaimed institution recognized for producing high-achieving musicians. Additionally, Craig established JamPacked Productions in 2015, an events company specializing in corporate events backed by over 20 years of music industry expertise. Craig holds a Bachelor of Business Administration from Damelin, completed in 2007.

Location

Cape Town, South Africa

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Green Riders

Green Riders is a company which is disrupting and revolutionizing the last-mile delivery space for fast food and small goods in South Africa. Currently, this is an industry in which delivery drivers are largely marginalised, voiceless and earning minimum wage. Green Riders is turning it into a market in which riders can earn a much better income, become micro-entrepreneurs who own their assets, and have the opportunity to continue their own business development in a sustainable way. Green Riders has recognized this current market problems and has introduced a fleet of e-bicycles (e-bikes) to the South African market which are environmentally-friendly (green), cost-effective (much cheaper to operate than ICE vehicles) and far better received by South African youths. There is a huge demand for delivery drivers. Green Riders aims to create thousands of jobs in the last-mile delivery sector over the next few years.


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51-200

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