Aayushi Maheshwari

Aayushi Maheshwari has a diverse range of work experience in brand and marketing communications. Starting in 2016, they worked as an Associate Trainee at Weber Shandwick, where they managed relationships with key entertainment clients and handled communications and content creation for TV shows and movies. Aayushi then transitioned to a role as a PR and Digital Communications Associate, where they managed digital accounts, built relationships with influencers and bloggers, and contributed to client servicing efforts.

In 2018, Aayushi worked as a Brand Consultant for Hawkers Group, where they assessed the brand's positioning and analyzed the industry's benchmarks. Aayushi also worked as an Innovation Consultant at FC Barcelona, where they participated in a competition to evaluate the level and quality of innovation at the Innovation Hub. Aayushi presented findings and recommendations based on an innovation audit.

From 2019 to 2022, Aayushi worked at InterMiles, initially as a Senior Marketing Executive and later as an Assistant Manager. In these roles, they led projects to enhance member engagement and revenue generation through strategic brand partnerships. Aayushi also co-led a gamification-enabled property that resulted in significant growth in the app's daily active users.

Currently, Aayushi holds the position of Lead - Brand & Marketing Communications at GreenCell Mobility, promoted by Eversource Capital. Aayushi played a significant role in building and launching India's first premium electric inter-city coach service named NueGo. Aayushi developed the brand guidelines and worked with partners to ensure consistent brand communication. Aayushi also oversaw the brand's launch on social media.

Overall, Aayushi Maheshwari has demonstrated their expertise in brand and marketing communications through their various roles and projects at different organizations.

Aayushi Maheshwari completed their Bachelor of Business Administration (BBA) degree in Arts, Entertainment, and Media Management from Whistling Woods International in 2016. Aayushi then pursued a Master of Science (MS) degree in Marketing Management at Esade from 2018 to 2019. In addition to their formal education, Aayushi obtained several certifications, including Planning Communication, Presenting in Business, Quantitative Methods, Writing in Business, Finance: Introductory Section, and Financial Accounting: Introductory Section from Harvard Business Publishing in August 2018. Aayushi also obtained a certification in Google Analytics for Beginners from Google in January 2019.