Green Hat
Andrew Haussegger is the Co-Founder and CEO of Green Hat, an integrated marketing agency specializing in Business-to-Business strategies, since 2001. Prior experience includes serving as Head of Marketing & Strategic Alliances at eSec Limited, focusing on Managed IT Security Services, and as Southern Region Manager at Wang Global, managing regional marketing and sales functions. Additionally, Andrew held the position of General Manager for Network Products at Digital Equipment Corporation, with responsibilities spanning business development and industry management. Andrew holds a Master of Business Marketing from RMIT University and a Bachelor of Business in Information Technology from Swinburne University.
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Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).