Tommaso Papi is an experienced marketing professional currently serving as Global Brand Director & Digital Commerce for Procter & Gamble since January 2008, focusing on hair-care mass and masstige products. Papi has developed expertise in global product innovation, digital commerce strategy, and brand management across diverse markets including China, the US, Europe, and Japan/South Korea. Previous roles at P&G include e-Commerce Director for Southern Europe and Global Brand Director for Braun, with responsibilities ranging from P&L management to advertising development and strategic partnerships. Papi co-founded Haikure, a sustainable fashion brand, and served as the Italian Minister of Economic Development at the G8 Youth Summit. Educational credentials include a Master in Marketing Management from 24ORE Business School and a Disruptive Strategy certification from Harvard Business School Online.
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