Jacob Smith

Jacob Smith is a Digital Conversion Specialist at Greenpeace Australia Pacific, bringing their expertise from previous roles as a Growth Marketer and Growth Experiments/CRO Strategist at Dovetail and Brighte. At Finder, Jacob served as a Senior Producer (CRO) and later as a Digital Producer (CRO), overseeing conversion rate optimization and collaborating with cross-functional teams to improve CRO strategies. Prior to that, Jacob gained experience as a Digital Project Assistant at GuihenJones and worked as Bar Staff at The Winston Hotel. Jacob graduated from UNSW with a Bachelor of Digital Media, specializing in Digital Communication and Media/Multimedia.