Grenade
Sarah Zeito is a skilled brand management professional currently serving as Brand Manager for Grenade in the Middle East since May 2023. In this role, Sarah focuses on driving brand growth and increasing market share by developing and executing localized brand strategies and managing marketing campaigns that align with Grenade's global positioning. Prior to joining Grenade, Sarah worked as a Category Specialist at Sporter.com from May 2020 to April 2023 and as a Product Specialist at Medtronic from October 2014 to May 2020. Sarah holds a Bachelor of Science degree in Human Nutrition from the University of Jordan, completed in 2014, and received education at Rosary College School from 1998 to 2010.
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Grenade
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The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach. Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014. Today, Grenade’s Carb Killa is the UK’s best-selling protein bar, while the company continues to innovate with it’s leading range of drinks, shakes, and performance nutrition. Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.