Toufic Safi has a Bachelor of Arts in Marketing & Advertising from Notre Dame University - Louaize. Toufic worked as a Marketing & Events Coordinator at Gulf Coca-Cola Beverages, followed by a position as a Brand Manager at Nestlé. Later, Toufic held the role of Commercial Director GCC & Levant at Monster Energy before becoming an Entrepreneur. Currently, Toufic serves as the General Manager MENA and General Manager - UAE at Grenade.
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