Greycroft
Jim Murphy currently serves as a Partner for Global Strategic Relationships at Greycroft since March 2025. Prior to this role, Jim held multiple positions at The Coca-Cola Company from April 2002 to February 2025, including Senior Vice President for Global Venturing and Emerging Growth Platforms, Vice President of Strategy and Venturing for Venturing and Emerging Brands, and Global Director of Corporate Mergers and Acquisitions. Earlier in Jim's career, a project leader position was held at The Boston Consulting Group from January 2001 to January 2002.
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Greycroft
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Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. With offices in the two media capitals of the world - New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 150 investments since inception in leading companies including Acorns, App Annie, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeakha.