Robyn Abou Chedid

Brand & Culture Director at GRG

Robyn Abou Chedid has a diverse work experience spanning multiple roles and industries. Robyn'smost recent position is as the Director of Brand & Culture for GRG, where they merge marketing and HR to drive a positive culture through personal and employer brands. Robyn is also leading the launch of GRG's first corporate branding platform.

Before GRG, Robyn worked as a Contributing Author for Entrepreneur Media, where they contributed their insights and expertise. Robyn is also the Founder of GUIDED Agency, a marketing agency focused on offering a collaborative and creative environment for new marketing methods to thrive.

Robyn has also founded Girl Named Robyn, where they serve as an IDENTITY coach and helps individuals discover their true selves and create the life they want.

In their previous roles, Robyn has served as the Head of Marketing for AJ Kitchens, where they developed marketing strategies and launched multiple brands within a short timeframe. Robyn has also held positions in companies like Emaar, Concept Eight, Blue Apple, DigitasLBi MENA, and Zeacom, where they took on various marketing and leadership roles.

Overall, Robyn Abou Chedid's work experience showcases their expertise in personal branding, marketing strategy, and creating positive organizational cultures.

Robyn Abou Chedid attended Harvard Business School from 2023 to 2024, where they studied Design Thinking and Innovation. Prior to that, they studied at RMIT University from 2005 to 2009 and earned a Bachelor of Business (Applied) with a specialization in Marketing. Additionally, they obtained a certification in Fitness Nutrition from the (ISSA) International Sports Sciences Association.

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