Roberto Cruz

Roberto Cruz serves as the Customer Marketing Manager for LATAM Blood Typing Solutions within the Diagnostic Division at Grifols since March 2019, where responsibilities include developing and executing portfolio strategies and managing customer and market requirements. Previously, Roberto held roles such as Sales Product Specialist at Sirio Libanes Hemotherapy Institute, focusing on quality management systems, and Technical Team Manager at Sao Lucas Cell Therapy Group, overseeing a laboratory team and process optimization. Early experience includes working as a Hemotherapy Analyst at Albert Einstein Hospital and as a pharmacist at Drogasil S/A. Roberto's educational background includes an ongoing MBA in Marketing from ESPM, complemented by degrees in Molecular Biology, Immunohematology, Clinical Hematology, and Pharmacy from various institutions.