Shira Yevin

Shira Yevin is an accomplished entrepreneur and performer with extensive experience in the music, marketing, and event industries. As the Founder and CEO of Gritty In Pink, Shira is pioneering INPINK, a platform dedicated to hiring female freelancers in the music industry, supported by notable partners including Live Nation and Melissa Etheridge. Shira's background as a singer/songwriter includes fronting an all-female band, releasing multiple albums, and successfully managing various sponsorships. Previous roles encompass leadership positions in field marketing and business development at companies such as Owl's Brew and Pabst Brewing Company, as well as founding the Shiragirl Stage on the Vans Warped Tour, which showcased over 250 female-fronted bands. Shira holds a BA in Communications and Theatre Arts from the University of Pennsylvania.