Matt Serralta

COO at Groovecm

Matt Serralta is an experienced professional with a diverse background in various industries. Matt has held significant roles in different companies, contributing to their growth and success.

Starting in 1993, Serralta worked as an Account Executive at Frontech Computers for six years. Matt then transitioned to the aviation industry, becoming a Flight Instructor at Advanced Aviation from 2000 to 2003. During the same period, they also served as the Director of Aviation and Chief Pilot at J.A.P Air, LLC.

In 2003, Serralta joined Varian Medical Systems, where they held several positions over the course of eight years. Matt served as a Senior Project Manager for the Latin America region and later took on the role of Senior Software Project Manager for Strategic Accounts. Matt also worked as a Delivery System Field Specialist, handling system installations, upgrades, and training for field sales engineers.

From 2010 to 2013, Serralta was the Chief Operating Officer at PrestaShop E-commerce Platform, where they streamlined the company's entry into the U.S. market. Matt then joined Office Depot in 2014 as a Senior Consultant and Agile Product Owner, focusing on enhancing the online customer experience and back-end systems within the copy and print division.

In 2016, Serralta became the Chief Operating Officer at Carts Guru, a French company, where they successfully replicated earlier successes achieved at Prestashop. Matt left this role in 2019 to establish GroovePay.

In 2018, Serralta co-founded Groovecm and played a significant role in growing the company and making key business and marketing decisions as a member of the board of directors. Matt continues to be part of this position.

Since 2019, Serralta has been serving as the Chief Executive Officer of GroovePay, a subsidiary of Groove Digital. In this role, they have established the company and armed Groove Digital merchants with a cutting-edge payment processing platform. Matt optimized operations and team performance, resulting in profitable 2-year growth.

Overall, Serralta's work experience showcases their leadership skills, business acumen, and ability to drive growth and success in various industries.

Matt Serralta PMP, CSSGB obtained their Bachelor of Science degree in Aviation Management from Georgia State University in the years 1996 to 2000. Prior to that, they completed their High School education at Atlanta International School from 1993 to 1996, specializing in the Bilingual International Baccalaureate program. In terms of additional certifications, Matt obtained a Six Sigma Green Belt from the ESTIEM Lean Six Sigma Green Belt Course in 2010, and a Project Management Professional certification from the Project Management Institute in March 2009. Matt is also certified as a Single and Multi Engine Instrument Airplane Flight Instructor as well as an Airline Transport Pilot by the Federal Aviation Administration. Additionally, they have certifications as a Scrum Master and a Scrum Product Owner, though specific institutions and dates are not provided.

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