Groundswell
Heather Haselwood is a seasoned design professional currently serving as the Lead Product Designer at Groundswell since December 2024. Previously, Heather held positions as Product Design Manager and Lead Product Designer at Kajabi from September 2021 to July 2024. Additional experience includes a role as Product Design Consultant at Fursure Pet Insurance from February 2022 to January 2023, and as Senior Product Designer at Weedmaps between October 2019 and August 2021. Heather's early career featured roles as Senior UX Designer at Carvana, UX Designer at the National Football League (NFL), and UX Designer at Accuride International Inc., among others. Heather began in marketing at USC Stevens Center for Innovation and SkyOne Federal Credit Union. Educationally, Heather holds a BA in Fine Arts from the University of Southern California.
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