Alyssa Massaro is a seasoned professional in the advertising and sports marketing industry, currently serving as a Senior Account Executive at GroundTruth since March 2023. Previously, Alyssa held the position of Agency Development Manager at Twitter from May 2019 to November 2022, where responsibilities included leading IPG North America's agency initiatives. Alyssa's experience also includes various roles at ESPN from July 2012 to May 2019, such as Sales Planner and Client Account Manager. Early career internships were completed at notable organizations including Penn State Sports Marketing, Penn State Public Broadcasting, and Pro Player Video, beginning in 2010. Alyssa is an alumnus of Penn State University.
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