Barbara Finney

Barbara Finney is a seasoned professional in product management with extensive experience in various technology and media sectors. Currently serving as a Senior Product Manager for Ad-Tech at GroundTruth since December 2022, Barbara focuses on driving in-store visits and measurable business results through unique data and proprietary technology. Previously, as a Senior Product Manager at Gracenote from 2015 to 2022, Barbara managed entertainment industry datasets and enhanced advertiser success by linking viewership measurement with content metadata. Barbara's earlier roles include Director of Product Management at Touch Adventures, Integrations Consultant at Turnitin, and Product Management Consultant at BSF Consulting, where significant contributions to mobile and analytical expertise were made. Barbara's career began at AirTouch Communications, where foundational digital mobile services were launched. Barbara holds an MBA from the University of California, Berkeley, and a BS in Computer Engineering from the University of Illinois Urbana-Champaign.