Group Lotus
Isabella Suprani is a seasoned marketing professional currently serving as the Global Senior CRM Marketing Specialist at Group Lotus since December 2023, where responsibilities include developing automated CRM marketing journeys and designing campaigns using Salesforce Marketing Cloud. Prior experience includes roles as a CRM Marketing Specialist at Lotus Cars Europe, where Isabella coordinated CRM communications and analyzed data for lead generation, and as a Nespresso CRM Specialist at Nestlé Nespresso SA, focused on email marketing for the Austria market. Previous positions also encompass a Campaign Specialist role at VML MAP, social media strategy and content moderation roles, as well as content development and copywriting. Isabella holds a Bachelor's degree in Marketing and Advertising from IADE and a Bachelor's and Teaching degree in Advertising from ESPM Escola Superior de Propaganda e Marketing.
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