GROUP OF HUMANS®
Mark Hadfield is the founder of Meet the 85%, an ethnographic research consultancy established in February 2023, specializing in capturing the reality of people's experiences through various media. In addition to this role, Mark serves as a Visiting Practitioner at the University of the Arts London, working with MA Advertising students, and holds the position of Insight and Strategy Human at GROUP OF HUMANS®, where insights from Meet the 85% are delivered to a curated network of creatives. Prior experience includes a Strategy Partner role at Cravens and Regional Head of Planning at Iris, where Mark led strategic relationships for major clients and mentored planning teams. Mark is also a co-founder of the Singapore Strategy Group and has held key strategic positions at Weapon7/BBDO and Hakuhodo UK. Educational qualifications include a Master's in Applied Imagination from the University of the Arts London and a Bachelor's in Architecture from the University of Greenwich.
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GROUP OF HUMANS®
We are a globally distributed community of creative leaders and change architects unrivaled in experience and expertise, unmatched in efficiency and results. We can help unlock the transformative potential of your organization. Group Of Humans is built on an innovative community platform designed to cater to the evolution of creative and strategic work. We do not work to any traditional business or agency model but are distributed and diverse, not just geographically but also creatively and philosophically. We work cooperatively in bespoke TRIBES, built on demand to meet specific challenges. Adaptable and scalable, we combine our talents, viewpoints and experience to create fresh perspectives and meaningful solutions that meet global challenges and move humanity towards better outcomes. We exist to reveal, rewrite and revolutionize the way humankind experiences the world with purpose and meaning. Let’s make something together.