Lucie Mercier

Lucie Mercier is an accomplished digital strategy and e-commerce professional with extensive experience in leading digital initiatives across various companies. Currently serving as Directrice principale strategie digitale et medias at Groupe Marcelle since October 2025, Lucie has held key positions such as Directrice e-commerce, CRM et marketing numérique at DeSerres, and E-Commerce and Digital Strategies Director at Reitmans Canada Ltée/Ltd. With a strong background in digital media and marketing from The Estée Lauder Companies Inc., where Lucie managed multi-brand e-commerce strategies across EMEA, and roles at Microsoft France, McCann, and FCB Global, Lucie has a proven track record in building effective online business strategies and optimizing digital marketing efforts. Educational qualifications include a Master of Arts in Communication Audiovisuelle from ESEC and recent certification in digital sustainability from Maison du développement durable.