E-commerce and Digital Marketing

The E-commerce and Digital Marketing team at Groupe Marcelle Inc. is responsible for driving online sales and enhancing the digital presence of the company's hypoallergenic skincare and cosmetic brands, including Marcelle, Annabelle, CW Beggs & Sons, and Lise Watier. This team focuses on managing the online storefront, optimizing user experience, executing marketing campaigns, and developing customer loyalty programs to engage and retain users across multiple digital platforms. They collaborate closely to leverage data analytics and marketing strategies, ensuring that their brands resonate with consumers in the competitive e-commerce landscape.