Victor Mirisis is a CRM, lifecycle, and marketing professional currently serving as Sr. Manager of CRM & Lifecycle Marketing at Rakuten Rewards and Sr. Manager of Email & Mobile Push Marketing Strategy at Groupon. With a background in email marketing strategy, operations, and database management, Victor has led significant initiatives to enhance engagement and revenue across various brands, including Sallie Mae and Upromise. Victor’s experience encompasses managing comprehensive marketing strategies and operations, optimizing campaign performance, and ensuring regulatory compliance in digital marketing channels. They earned a Bachelor of Science in Marketing from Western New England University.
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