Balbina De La Garza

Balbina De La Garza has had a varied work experience. In 2016, they worked as a Sales Associate for Nordstrom and a Social Media Intern for Peter Norman Jewelers. In 2018, they worked as a Marketing Intern for Industrial Project Solutions, Inc. and as a RSVP Peer Educator for the University of San Diego. Since 2019, they have been employed at GroupSolver, Inc. in the roles of Head of Operations, Director of Marketing, Marketing Manager, Marketing Coordinator, and Business Analyst/Marketing Intern. As Director of Marketing, they led the company's marketing team and managed four team members, created an upgraded website with SEO optimization, and lead marketing related projects. Balbina also created social media campaigns, both paid and unpaid, and analyzed and reported website data using Google Analytics, GSC, and SEMRush. Additionally, they coordinated with outside ads, design, SEO, and PR experts, created quantitative and qualitative market research studies, and built reports and presentations for clients and internal team members.

Balbina De La Garza completed their Bachelor of Business Administration - BBA in Marketing from the University of San Diego in 2020. Balbina also holds certifications from Tableau Software, Microsoft, and Google, including a Tableau Desktop Specialist certification obtained in May 2020, a Microsoft Office Excel Certified certification obtained in April 2017, and a Google Ads Search Certification obtained in October 2019.