Esra Demir

Esra Demir is an accomplished professional in the banking and innovation sectors, currently serving as the Group Digital Partnership Director at HSBC since July 2024 and as an Innovation Fellow at Grow London since November 2023. With significant experience at HSBC since 2010, roles have included Head of Global Strategic Tech Partnerships for Wealth & Personal Banking and Chief of Staff & Head of Strategy for Customer & Marketing. A strong background in strategic planning, digital transformation, and customer experience is complemented by a solid educational foundation, including a Master's degree in Finance from Sabanci University and Executive Education in Open Innovation from the Royal College of Art. Prior experience includes a directorial role at Avon Cosmetics and various positions focused on transformation and change management within HSBC.