Ivi Sofroniou

Ivi Sofroniou is a marketing professional with a background in brand management and content marketing. With experience at PepsiCo from December 2018 to February 2022 as both a Brand Manager and Junior Brand Manager, Ivi has developed expertise in brand strategy and market analysis. Prior to this role, Ivi worked at FxPro from September 2017 to December 2018, serving as a Content Marketer and Client Accounting Officer. Ivi holds a Master's degree in Marketing from The University of Manchester, completed in 2017, and a Bachelor's degree in Business Studies from Lancaster University, obtained in 2016.