Estefanía Puente Alarcón

Estefanía Puente Alarcón is a seasoned marketing professional currently serving as a Growth Marketing Manager at CARTO, where responsibilities include developing and managing growth strategies. Estefanía also collaborates as a mentor at DNT Startups and Growth Rockstar. Previously, at Wikifactory, the role of Acquisition & Growth Manager involved leading user acquisition strategies and optimizing conversion funnels. Experience in social media management includes crafting comprehensive strategies and managing numerous platforms. Earlier roles featured senior account executive duties in public relations at ASSISTEC Strategic Communication, where performance exceeded annual KPIs across various industries. Estefanía holds a Master of Science in Marketing and Digital Media from ESCP Business School and a Bachelor's Degree in Corporate Communication and Public Relations from Universidad San Francisco de Quito, complemented by a minor in Psychology.