Rodanthi Damianaki

Rodanthi Damianaki currently serves as the BI & Analytics Lead at Growth Shop, where the focus is on leveraging data to drive growth across over 180 direct-to-consumer brands through the development of the intelligence engine, GS IQ. Prior experience includes roles as a Data Analytics & Insights Analyst and Commercial Strategy & Performance Data Analyst at Skroutz, managing the reporting lifecycle and conducting strategic analyses to support data-driven decisions. Rodanthi also worked as a Performance Data Analyst at ITV, delivering analytics for product development and campaign optimization, and held positions in communications and marketing across various organizations, including a role as Social Media & Event Assistant at the Museum of Entrepreneurship. Academic qualifications include a Master's degree in Business Analytics from Bayes Business School and a degree in Business Administration and Management from Athens University of Economics and Business.